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Privacy Policy

As of October 2020

Table of contents

  1. Identity and contact details of the data controller
  2. Contact details of the data protection officer
  3. General information on data processing
  4. Rights of the data subject
  5. Provision of website and creation of log files
  6. Use of cookies
  7. Registration
  8. Web shop
  9. Payment options
  10. Newsletter
  11. Contact via Email
  12. Contact form
  13. Geotargeting
  14. Content delivery networks
  15. Usage of Plugins
  16. Integration of plugins via external service providers
  1. Identity and contact details of the data controller

The data controller responsible in accordance with the purposes of the General Data Protection Regulation (GDPR) of the European Union and other national data protection laws of the Member States as well as other data protection regulations is:

Verticas Service GmbH

Schöne Aussicht 59

65193 Wiesbaden

Germany

+49-611-98625-0

online@verticas.de

https://verticasshop.de

2. Contact details of the data protection officer

The designated data protection officer is:

DataCo GmbH

Dachauer Str. 65

80335 Munich

Germany

+49 89 7400 45840

www.dataguard.de

3. General information on data processing

1. Scope of processing personal data

In general, we only process the personal data of our users to the extent necessary in order to provide a functioning website with our content and services. The processing of personal data regularly only takes place with the consent of the user. Exceptions include cases where prior consent technically cannot be obtained and where the processing of the data is permitted by law.

2. Legal basis for data processing

Art. 6 para. 1 s. 1 lit. a GDPR serves as the legal basis to obtain the consent of the data subject for the processing of their data.

As for the processing of personal data required for the performance of a contract of which the data subject is party, Art. 6 para. 1 s. 1 lit. b GDPR serves as the legal basis. This also applies to processing operations required to carry out pre-contractual activities.

When it is necessary to process personal data in order to fulfil a legal obligation to which our company is subject, Art. 6 para. 1 s. 1 lit. c GDPR serves as the legal basis.

If vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 s. 1 lit. d GDPR serves as the legal basis.

If the processing of data is necessary to safeguard the legitimate interests of our company or that of a third party, and the fundamental rights and freedoms of the data subject do not outweigh the interest of the former, Art. 6 para. 1 s. 1 lit. f GDPR will serve as the legal basis for the processing of data. If the processing of data is necessary to safeguard the legitimate interests of our company or that of a third party, and the fundamental rights and freedoms of the data subject do not outweigh the interest of the former, Art. 6 para. 1 s. 1 lit. f GDPR will serve as the legal basis for the processing of data.

3. Data removal and storage duration

The personal data of the data subject will be erased or restricted as soon as the purpose of its storage has been accomplished. Additional storage may occur if it was provided for by the European or national legislator within the EU regulations, law, or other relevant regulations to which the data controller is subject. Restriction or erasure of the data also takes place when the storage period stipulated by the aforementioned standards expires, unless there is a need to prolong the storage of the data for the purpose of concluding or fulfilling the respective contract.

4. Rights of the data subject

When your personal data is processed, you are subsequently a data subject in the sense of the GDPR and have the following rights:

1. Right to information

You may request from the data controller to confirm whether your personal data is processed by them.

If such processing is the case, you can request the following information from the data controller:

1. The purpose for which the personal data is processed;

2. The categories of personal data being processed;

3. The recipients or categories of recipients to whom the personal data relating to you have been disclosed or are still being disclosed;

4. The planned duration of the storage of your personal data or, if specific information is not available, criteria for determining the duration of storage;

5. The existence of a right to rectification or erasure of personal data concerning you, a right to restriction of processing by the data controller or a right to object to such processing;

6. The existence of a right of appeal to a supervisory authority;

7. All available information on the source of the data if the personal data is not collected from the data subject;

8. The existence of automated decision-making including profiling under Article 22 para. 1 and para. 4 GDPR and, in certain cases, meaningful information about the data processing system involved, and the scope and intended result of such processing on the data subject.

You have the right to request information on whether your personal data will be transmitted to a third country or an international organisation. In this context, you can then request for the appropriate guarantees in accordance with Art. 46 GDPR in connection with the transfer.

Your right to information may be limited where it is likely that such restriction will render impossible or seriously impede the achievement of scientific or statistical purposes and that such limitation is necessary for the achievement of scientific or statistical purposes.

2. Right to rectification

You have a right to rectification and/or completion of the data controller, if your processed personal data is incorrect or incomplete. The data controller must correct the data without delay

Your right to rectification may be limited to the extent that it is likely to render impossible or seriously impair the achievement of the purposes of the research or statistical work and the limitation is necessary for the achievement of the purposes of the research or statistical work.

3. Right to the restriction of processing

You may request the restriction of the processing of your personal data under the following conditions:

    • If you challenge the correctness of your personal data for a period of time that enables the data controller to verify the accuracy of your personal data;
    • The processing is unlawful, and you refuse the erasure of the personal data and instead demand the restriction of the use of the personal data;
    • The representative no longer needs the personal data for the purpose of processing, but you need it to assert, exercise or defend legal claims; or
    • If you have objected to the processing pursuant to Art. 21 para. 1 GDPR and it is not yet certain whether the legitimate reasons of the data controller outweigh your reasons.

If the processing of personal data concerning you has been restricted, this data may – with the exception of data storage – only be used with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of important public interest, interest to the Union, or a Member State.

If the processing has been restricted according to the beforementioned conditions, you will be informed by the data controller before the restriction is lifted.

Your right to restrict the processing may be limited where it is likely that such restriction will render impossible or seriously impede the achievement of scientific or statistical purposes and that such limitation is necessary for the achievement of scientific or statistical purposes.

4. Right to erasure

a) Obligation to erase

If you request from the data controller to delete your personal data with immediate effect, they are required to do so immediately given that one of the following applies:

    • Personal data concerning you is no longer necessary for the purposes for which they were collected or processed.
    • You revoke your consent, to which the processing is allowed pursuant to Art. 6 para. 1 s. 1 lit. a or Art. 9 para. 2 lit. a GDPR and there is no other legal basis for processing the data
    • According to Art. 21 para. 1 GDPR you object to the processing of the data given that the processing of the data is justified by a legitimate interest, or you object pursuant to Art. 21 para. 2 GDPR.
    • Your personal data has been processed unlawfully.
    • The act of deleting your personal data will invoke a legal obligation under the Union law or the law of the Member States to which the data controller is subject.
    • Your personal data was collected in relation to information business services offered pursuant to Art. 8 para. 1 GDPR.

b) Information to third parties

If the data controller has made your personal data public and has to delete the data pursuant to Art. 17 para. 1 GDPR, they shall take appropriate measures, including technical means, to inform data processors who process the personal data, that a request has been made to delete all links to such personal data or copies or replications of the personal data, taking into account available technology and implementation costs to execute the process.

c) Exceptions

The right to deletion does not exist if the processing is necessary

    • to exercise the right to freedom of speech and information;
    • to fulfil a legal obligation required by the law of the Union or of the Member States to which the representative is subject, or to perform a task of public interest or in the exercise of public authority delegated to the representative;
    • for reasons of public interest in the field of public health pursuant to Art. 9 para. 2 lit. h and i and Art. 9 para. 3 GDPR;
    • for archival purposes of public interest, scientific or historical research purposes or for statistical purposes pursuant to Art. 89 para. 1 GDPR, to the extent that the law referred to in subparagraph (a) is likely to render impossible or seriously affect the achievement of the objectives of that processing, or
    • to enforce, exercise or defend legal claims.

5. Right to information

If you have the right of rectification, erasure or restriction of processing over the data controller, they are obliged to notify all recipients to whom your personal data have been disclosed of the correction or erasure of the data or restriction of processing, unless this proves to be impossible or involves a disproportionate effort.

You reserve the right to be informed about the recipients of your data by the data controller.

6. Right to data portability

You have the right to receive your personal data given to the data controller in a structured, standard and machine-readable format. In addition, you have the right to transfer this data to another person without hindrance by the data controller who was initially given the data, given that

    • the processing is based on a consent in accordance with Art. 6 para. 1 s. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR or on a contract in accordance with Art. 6 para. 1 s. 1 lit. b GDPR and
    • the processing is done by automated means.

In exercising this right, you also have the right to maintain that your personal data relating to you are transmitted directly from one person to another, insofar as this is technically feasible. Freedoms and rights of other persons shall not be affected.

The right to data portability does not apply to the processing of personal data necessary for the performance of a task in the public interest or in the exercise of official authority delegated to the data controller.

7. Right to object

Subjective to your situation, you have, at any time, the right to object against the processing of your personal data pursuant to Art. 6 para. 1 s. 1 lit. e or f GDPR; this also applies to profiling based on these provisions.

The data controller will no longer process the personal data concerning you unless he can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing is for the purpose of enforcing, exercising or defending legal claims.

If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data in regard to such advertising; this also applies to profiling insofar as it is associated with direct mail.

If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purposes.

Regardless of Directive 2002/58/EG, you have the option, in the context of the use of information society services, to exercise your right to object to automated procedures that use technical specifications.

For reasons arising from your personal situation, you also have the right to object to the processing of your personal data for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 para. 1 GDPR.

Your right to objection may be limited where it is likely that such restriction will render impossible or seriously impede the achievement of scientific or statistical purposes and that such limitation is necessary for the achievement of scientific or statistical purposes.

8. Right to revoke the data protection consent declaration

You have the right to withdraw your consent at any time. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.

9. Automated decision on a case-by-case basis, including profiling

You have the right not to subject to a decision based solely on automated processing – including profiling – that will have legal effect or affect you in a similar manner. This does not apply if the decision

    • is required for the conclusion or execution of a contract between you and the data controller,
    • is permitted by the Union or Member State legislation to which the data controller is subject, and where such legislation contains appropriate measures to safeguard your rights and freedoms and legitimate interests, or
    • with your expressed consent.

However, these decisions must not be based on special categories of personal data under Art. 9 para. 1 GDPR, unless Art. 9 para. 2 lit. a or g GDPR applies and reasonable measures have been taken to protect the rights and freedoms as well as your legitimate interests.

With regard to the cases referred to in (1) and (3), the data controller shall take appropriate measures to uphold your rights and freedoms as well as your legitimate interests, including the right to obtain assistance from the data controller or their representative, to express your opinion on the matter, and to contest the decision.

10. Right to complain to a supervisory authority

Without prejudice to any other administrative or judicial remedy, you shall have the right to complain to a supervisory authority, in the Member State of their residence, place of work or place of alleged infringement, if you believe that the processing of the personal data concerning you violates the GDPR.

The supervisory authority to which the complaint has been submitted shall inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy pursuant to Art. 78 GDPR.

5. Provision of website and creation of log files

1. Description and scope of data processing

Each time our website is accessed, our system automatically collects data and relevant information from the computer system of the calling device.

The following data is collected:

o    The IP address of the user

o    Date and time of access

This data is stored in the log files of our system. This data is not stored together with other personal data of the user.

2. Purpose of data processing

The temporary storage of the IP address by the system is necessary for the delivery of the website to the computer of the user. For this purpose, the user’s IP address must be kept for the duration of the session.

The storage in logfiles is done to ensure the functionality of the website. The data is also used to optimise the website and to ensure the security of our IT systems. An analysis of the data for marketing purposes does not take place.

For the aforementioned purposes, our legitimate interest lies in the processing of data in compliance with Art. 6 para. 1 s. 1 lit. f GDPR.

3. Legal basis for data processing

The legal basis for the temporary storage of data and logfiles is Art. 6 para. 1 s. 1 lit. f GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary for the purpose of its collection. The session is complete when the collection of data for the provision of the website is accomplished.

If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this is possible. In this case, the IP addresses of the users are deleted or alienated so that an assignment of the calling client is not possible.

5. Objection and removal

The collection of data for the provision of the website as well as the storage of data in log files are essential for the operation of the website. Therefore, the user may not object to the aforementioned processes.

6. Use of cookies

1. Description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in the internet browser or the internet browser on the user’s computer system. If a user calls up a website, a cookie can be stored on the user’s operation system. These cookies contain a string of characters that allows the browser to be uniquely identified when the website is reopened.

We use cookies to make our website more user-friendly. Some elements of our website require the calling browser to be identified even after a page break.

The following data is stored and transmitted in the cookies:

o    Language settings

o    Items in shopping cart

o    Log-in information

We also use cookies on our website, which enable us to analyse the browsing behaviour of our users.

As a result, the following data will be transmitted:

o    Entered search queries

o    Use of website functionalities

The user data collected in this manner is pseudonymised by technical measures. It is therefore not possible to assign the data to the user accessing the site. The data is not stored together with other personal data of the users.

2. Purpose of data processing

The purpose of using technical cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. These require that the browser is recognised even after a page change.

We need cookies for the following applications:

o    Shopping cart

o    Applying language settings

o    Storage of search terms

The user data collected by technical cookies are not used to create user profiles.

The analysis cookies are used for the purpose of improving the quality of our website and its content. Through the analysis cookies, we learn how the website is used and thus can constantly optimise our offer. This includes information about recently viewed products and product comparison.

3. Legal basis for data processing

The legal basis for the processing of personal data using cookies is Art. 6 para. 1 s. 1 lit. a GDPR.

The legal basis for the processing of personal data using technical cookies is Art. 6 Para. 1 S. 1 lit. f GDPR.

4. Duration of storage and possibility of objection and removal

Cookies are stored on the user's device and transmitted to our site by the user. Therefore, you as a user also have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it is possible that not all functions of the website can be used to their full extent.

If you use the Safari browser version 12.1 or higher, cookies will be automatically deleted after seven days. This also applies to opt-out cookies, which are used to prevent the use of tracking mechanisms.

7. Registration

1. Description and scope of data processing

We offer users the opportunity to register by providing personal data. The data is entered into an input mask and transmitted to us and stored. The data will not be passed on to third parties. The following data is collected as part of the registration process:

o    Email address

o    Last name

o    First name

o    Address

o    Telephone / mobile phone number

o    IP address of the user's device

o    Date and time of registration

As part of the registration process, the user's consent to the processing of this data is obtained.

2. Purpose of data processing

A registration of the user is necessary for the fulfilment of a contract with the user or for the execution of pre-contractual measures.

Role rights for store content

3. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 s. 1 lit. a GDPR if the user has given his consent.

If the registration serves the fulfilment of a contract to which the user is a party or the execution of pre-contractual measures, the additional legal basis for the processing of the data is Art. 6 Para. 1 S. 1 lit. b GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected.

This is the case for the data collected during the registration process for the fulfilment of a contract or for the execution of pre-contractual measures if the data is no longer required for the implementation of the contract. Even after the conclusion of the contract, it may be necessary to store personal data of the contractual partner in order to comply with contractual or legal obligations.

5. Objection and removal

As a user you have the possibility to cancel the registration at any time. You can request a change to the data stored about you at any time.

The user has the possibility to delete his account via the menu "GDPR" in the item "Right to be forgotten[SH1] ".

If the data is necessary for the fulfilment of a contract or for the implementation of pre-contractual measures, a premature deletion of the data is only possible insofar as contractual or legal obligations do not stand in the way of a deletion.

8. Web shop

We offer a web shop on our website. For this we use the following web shop software:

nopCommerce

The website and the web shop are hosted on external servers by a service provider commissioned by us.

Our service provider is:

Host Europe GmbH, Hansestraße 111, 51149 Cologne, Germany

The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The stored information are:

o    Browser type and version

o    Used operating system

o    Referrer URL

o    Hostname of the accessing computer

o    Time and date of the server request

o    IP address of the user's device

This data will not be merged with other data sources. The data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website - for this the server log files must be recorded.

We have concluded an order processing agreement with the relevant service provider in which we oblige the relevant service provider to protect user data and not to pass it on to third parties.

The server of the website is geographically located in Germany.

9. Payment options

1. Description and scope of data processing

We offer our customers various payment options for processing their orders. Depending on the payment option, we transfer customers to the platform of the payment service provider in question. After completion of the payment process, we receive the customer's payment data from the payment service providers or our house bank and process these in our systems for billing and accounting purposes.

Payment via credit card

It is possible to complete the payment process by credit card.

If you have chosen to pay by credit card, payment details will be passed on to payment service providers for payment processing. All payment service providers comply with the requirements of the "Payment Card Industry (PCI) Data Security Standards" and have been certified by an independent PCI Qualified Security Assessor.

The following data will be transmitted regularly as part of payment via credit card:

o    Purchase amount

o    Date and time of purchase

o    First and last name

o    Address

o    Email address

o    Credit Credit card number

o    Credit card validity period

o    Card validation code (CVC)

o    IP address of the user's device

o    Telephone number / mobile phone number

Payment data is passed on to the following payment service providers:

o    Computop

Further information on the data protection guidelines as well as rejection and removal options for payment service providers can be found here: https://computop.com/uk/data-protection

Payment via PayPal

It is possible to process payment transactions with the payment service provider PayPal. PayPal offers a direct payment method as well as purchase on invoice, direct debit, credit card and installment payment.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg.

If you choose PayPal as your payment method, your data required for the payment process is automatically transmitted to PayPal.

Following data is processed:

o    Last name

o    Address

o    Email address

o    Telephone / mobile phone number

o    IP address of the user's device

o    Bank account details

o    Credit card number

o    Card validation date and code (CVC)

o    Number of items

o    Product code

o    Data on goods and services

o    Transaction amount and tax dues

o    Information on previous purchasing behaviour

The data transmitted to PayPal may be transmitted by PayPal to credit agencies. The purpose of this transmission is a check of identity and credit score.

PayPal may also share your information with third parties to the extent necessary to fulfil your contractual obligations or to process the information on behalf of PayPal. When transferring your personal information within companies affiliated with PayPal, the Binding Corporate Rules, approved by the relevant regulatory authorities, apply. You can find them here: https://www.paypal.com/de/webapps/mpp/ua/bcr Other data transfers may be based on contractual safeguards. For further information please contact PayPal.

All PayPal transactions are subject to PayPal's privacy policy. You can find them at: https://www.paypal.com/de/webapps/mpp/ua/privacy-full/.

2. Purpose of data processing

The transmission of payment data to payment service providers serves to process payments, e.g. if you purchase a product and/or use a service.

3. Legal basis for data processing

The legal basis for data processing is Art. 6 Para. 1 S. 1 lit. b GDPR, since the processing of the data is necessary for the execution of the concluded sales contract.

4. Duration of storage

All payment data as well as data on possible chargebacks are only stored as long as they are required for payment processing and a possible processing of chargebacks and debt collection as well as for combating misuse.

Furthermore, payment data may be stored beyond this if and as long as this is necessary to comply with statutory retention periods or to prosecute a specific case of misuse.

Your personal data will be deleted at the end of the statutory retention period, i.e. after 10 years at the latest.

5. Objection and removal

You can revoke your consent to the processing of your payment data at any time by notifying the data controller or the payment service provider used. However, the payment service provider used may still be entitled to process your payment data if and as long as this is necessary for the contractual payment processing.

10. Newsletter

1. Description and scope of data processing

It is possible to subscribe to a newsletter free of charge. The following data will be processed regularly:

o    Email address

o    Last name

o    First name

o    Address

o    Date and time of registration

If you purchase goods or services on our website and enter your Email address, we may subsequently use it to send you a newsletter. In such a case, only direct advertising for similar goods or services will be sent via the newsletter.

No data will be passed on to third parties in connection with data processing for the dispatch of newsletters. The data will be used exclusively for sending the newsletter.

2. Purpose of data processing

The collection of the user's Email address serves the purpose to deliver the newsletter to the recipient.

3. Legal basis for data processing

Art. 7 Para. 3 UWG provides the legal basis for the dispatch of the newsletter as a result of the sale of goods or services.

4. Duration of storage

The other personal data collected in the course of the registration process is generally deleted after a period of seven days.

5. Objection and removal

The subscription for the newsletter can be cancelled by the data subject at any time. For this purpose every newsletter contains an opt-out link.

11. Contact via Email

1. Description and scope of data processing

You can contact us via the Email address provided on our website. In this case the personal data of the user transmitted with the Email will be stored.

The data will be used exclusively for the processing of the conversation.

2. Purpose of data processing

If you contact us via Email, this also constitutes the necessary legitimate interest in the processing of the data.

3. Legal basis for data processing

If the user has given consent, the legal basis for processing the data is Art. 6 para. 1 lit. a GDPR.

The legal basis for the processing of data transmitted in the course of sending an Email is Art. 6 para. 1 lit. f GDPR. If the purpose of the Email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. For personal data sent by Email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be concluded from the circumstances that the matter in question has been conclusively resolved.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Objection and removal

The user has the possibility to revoke the consent to the processing of their personal data at any time. If the user contacts us by Email, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.

The revocation of the consent can be submitted by telephone and email.

In this case, all personal data stored in the course of establishing contact will be deleted.

12. Contact form

1. Description and scope of data processing

A Contact form is available on our website, which can be used for electronic contact. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored.

When sending the message the following data will also be stored:

o    Email address

o    Last name

o    First name

o    Date and time of registration

As part of the sending process, your consent will be obtained for the processing of your data and reference will be made to this privacy policy.

Alternatively, you can contact us via the Email address provided. In this case the personal data of the user transmitted with the Email will be stored.

The data will be used exclusively for the processing of the conversation.

2. Purpose of data processing

The processing of the personal data from the input mask serves us exclusively for the purpose of establishing contact. If you contact us by Email, this also constitutes our necessary legitimate interest in the processing of the data.

The other personal data processed during the sending process serve to prevent misuse of the Contact form and to ensure the security of our information technology systems.

3. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 s. 1 lit. a GDPR if the user has given his consent.

The legal basis for the processing of data transmitted in the course of sending an Email is Art. 6 Para. 1 S. 1 lit. f GDPR. If the purpose of the Email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 para. 1 sentence 1 lit. b GDPR.

4. Duration of storage

The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. For the personal data from the input mask of the Contact form and those sent by Email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be inferred from the circumstances that the facts in question have been conclusively clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Objection and removal

The user has the possibility to revoke the consent to the processing of their personal data at any time. If the user contacts us by Email, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.

The revocation of the consent can be submitted by telephone and email.

In this case, all personal data stored in the course of establishing contact will be deleted.

13. Geotargeting

We use the IP address and other information provided by the user (e.g. the postal code used for registration or ordering) to approach regional target groups (so-called "geotargeting").

The regional target group approach is used, for example, to automatically display regional offers or advertisements that often are more relevant to users. The legal basis for the use of the IP address and any other information provided by the user (e.g. postal code) is Art. 6 para. 1 lit. f GDPR, based on our legitimate interest in ensuring a more precise target group approach and thus providing offers and advertising with greater relevance for our users.

Part of the IP address and the additional information provided by the user (e.g. postal code) are merely processed and not stored separately.

You can prevent geotargeting by, for example, using a VPN or proxy server that prevents accurate localization. In addition, depending on the browser you are using, you can also deactivate a location localisation in the corresponding browser settings (as far as this is supported by the respective browser).

We use geotargeting on our website for the following purposes:

o    Tax-Service: The IP address is used to determine whether the user is located within the European Union in order to enable correct calculation of the tax.

14. Content delivery networks

Microsoft Azure CDN

1. Description and scope of data processing

On our website we use functions of the Content Delivery Network Microsoft Azure CDN of Microsoft Corporation, One Microsoft Way, Redmond, WA 8052-6399, USA (Hereinafter referred to as Microsoft Azure CDN). A Content Delivery Network (CDN) is a network of regionally distributed servers connected via the Internet to deliver content, especially large media files such as videos. Microsoft Azure CDN provides web optimization and security services that we use to improve the load times of our website and to protect it from misuse. When you visit our website, a connection is established to the servers of Microsoft Azure CDN to retrieve e.g. content. This allows personal data to be stored and evaluated in server log files, in particular the user's activity (e.g. which pages have been visited) and device and browser information (e.g. IP address and operating system). Data can be transferred to Microsoft Azure CDN servers in the USA. Microsoft Azure CDN has signed and certified the privacy shield agreement between the European Union and the United States. Microsoft Azure CDN is committed to complying with the standards and regulations of European data protection law. Further information can be found in the following linked https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active\nFurther information on the collection and storage of data by Microsoft Azure CDN can be found here: https://www.microsoft.com/de-de/TrustCenter/Privacy/default.aspx

2. Purpose of data processing

Using the features of Microsoft Azure CDN serves to deliver and accelerate online applications and content.

3. Legal basis for data processing

The data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website - for this the server log files must be recorded.

4. Duration of storage

Your personal information will be retained for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Objection and removal

You can find information on objection and removal options regarding Microsoft Azure CDN at: https://www.microsoft.com/de-de/TrustCenter/Privacy/default.aspx

15. Usage of Plugins

We use plugins for various purposes. The plugins used are listed below:

Use of Google Analytics

1. Scope of processing of personal data

We use Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). Google Analytics examines, among other things, the origin of visitors, their length of stay on individual pages and the use of search engines, thus allowing better monitoring of the success of advertising campaigns. Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data on advertising partners (in particular pseudonymised user IDs). The information generated by the cookie about your use of this website will be transmitted to and stored by Google on servers in the United States. However, if IP anonymization is enabled on this online presence, Google will previously truncate your IP address within member states of the European Union or other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
Google has signed and is certified under the Privacy Shield Agreement between the European Union and the United States. By doing so, Google is committed to complying with the standards and regulations of European data protection law. More information can be found in the following linked entry:
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
IP anonymization is active on this online presence. On behalf of the operator of this online presence, Google will use this information to evaluate your use of the online presence, to compile reports on the activities of the online presence and to provide further services associated with the use of the online presence and the Internet use to the operator of the online presence. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website.\Further information on the collection and storage of data by Google can be found here:
https://policies.google.com/privacy?gl=EN&hl=en

2. Purpose of data processing

The purpose of processing personal data is to specifically address a target group that has already expressed an initial interest by visiting the site.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 para. 1 S.1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google's own statements to delete parts of the IP address and cookie information after 9 and 18 months respectively.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. your IP address) to Google and to prevent the processing of this data by Google by downloading and installing the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=en
With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.de\Further information on objection and removal options against Google can be found at:
https://policies.google.com/privacy?gl=EN&hl=en

Use of Google Maps

1. Scope of processing of personal data

We use the online map service Google Maps of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). We use the Google Maps plugin to visually display geographical data and embed it on our online presence. Through the use of Google Maps on our online presence, information about the use of our online presence, your IP address and addresses entered with the route plan function are transmitted to a Google server in the USA and stored there. Google has signed and certified a privacy shield agreement with the European Union and the United States. By doing so, Google is committed to complying with the standards and regulations of European data protection law. Further information can be found in the following linked entry:
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Further information on the collection and storage of data by Google can be found here:
https://policies.google.com/privacy?gl=DE&hl=de

2. Purpose of data processing

The use of the Google Maps plug-in serves to improve user friendliness and an appealing presentation of our online presence.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 para. 1 S.1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as a browser browser browser.B. Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.de
Further information on objection and removal options against Google can be found at:
https://policies.google.com/privacy?gl=EN&hl=en

Use of Shutterstock

1. Scope of processing of personal data

We use functions of Shutterstock Inc., 350 Fifth Avenue, 21st Floor, New York, NY 10118 USA (Hereinafter referred to as Shutterstock). We use this plug-in to display embedded images. When you visit a page with a plugin, a direct connection is established between your computer and the Shutterstock server. Shutterstock receives information that you have visited our site with your IP address. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular the IP address and the operating system). Shutterstock has signed and is certified under the Privacy Shield Agreement between the European Union and the United States. This commits Shutterstock to comply with the standards and regulations of European data protection law. You can find more detailed information in the following linked entry:
https://www.privacyshield.gov/participant?id=a2zt0000000KzOdAAK&status=Active
We would like to point out that as the provider of the pages, we do not have any knowledge of the content of the data transmitted nor of its use by Shutterstock. \Further information on Shutterstock's collection and storage of data can be found at:
https://www.shutterstock.com/de/privacy

2. Purpose of data processing

The use of the Shutterstock Plug-In serves to improve the usability and loading speed of our online presence.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 para. 1 S.1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent Shutterstock from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" feature of a supporting browser, by disabling the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.\For more information about how Shutterstock can object to and remove your personal data, please visit:
https://www.shutterstock.com/de/privacy

Use of Google ReCaptcha

1. Scope of processing of personal data

We use Google ReCaptcha of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland. The purpose of this tool is to verify that a data entry is compliant and has not been performed by a bot by analyzing and authenticating the behavior of an online presence visitor with respect to various characteristics. This allows personal data to be stored and evaluated, in particular the user's activity (in particular mouse movements and which elements were clicked on) and device and browser information (in particular time, IP address and operating system).\This may involve the transfer of data to Google's servers in the USA. Google has signed and certified a privacy shield agreement with the European Union and the United States. By doing so, Google is committed to complying with the standards and regulations of European data protection law. For more information, please refer to the following linked entry:
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
The data will not be associated with any data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail.
For more information about the collection and storage of data by Google, please visit:
https://policies.google.com/privacy?gl=EN&hl=en

2. Purpose of data processing

The use of Google ReCaptcha serves to protect our online presence from misuse.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 para. 1 S.1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as a browser browser browser.B. Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.de
Further information on objection and removal options against Google can be found at:
https://policies.google.com/privacy?gl=EN&hl=en

Use of LinkedIn

1. Scope of processing of personal data

We use functions of the network LinkedIn. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time you access one of our pages that contains LinkedIn functions, a connection is established to LinkedIn servers. LinkedIn will be informed that you have visited our website with your IP address. If you click the LinkedIn "Recommend" button and are logged into your LinkedIn account, LinkedIn will be able to associate your visit to our website with you and your user account. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular the IP address and the operating system).
This data may be transferred to LinkedIn servers in the USA. LinkedIn has signed and is certified under the Privacy Shield Agreement between the European Union and the United States. LinkedIn thereby undertakes to comply with the standards and regulations of European data protection law. You can find more detailed information in the following linked entry:
https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active
We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn. For more information on LinkedIn's collection and storage of data, please visit:
https://www.linkedin.com/legal/privacy-policy.

2. Purpose of data processing

The use of the LinkedIn Plugin serves the usability of our online presence.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 para. 1 S.1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent LinkedIn from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. Furthermore, the transmission may be prevented by logging out of your LinkedIn account before accessing our website.
The following links will allow you to deactivate the use of your personal data by LinkedIn:
https://www.linkedin.com/psettings/guest-controls
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out?trk=microsites-frontend_legal_cookie-policy
For further information on the possibilities of objection to and removal from LinkedIn, please visit:
https://www.linkedin.com/legal/privacy-policy\

Use of 1st Vision ERP Integration

1. Scope of processing of personal data

We use the Sage Office Line interface of 1st Vision GmbH, Wieseneckstraße 26, 90571 Schwaig near Nuremberg, Germany (Hereinafter referred to as 1st Vision). Via the interface of 1st Vision we can control the data exchange (especially stock level, product, customer data and orders) between our merchandise management system and our online shop. Personal data such as customer data and orders are processed. For more information on 1st Vision's collection and storage of data, please visit:
https://www.1st-vision.de/impressum/datenschutz/

2. Purpose of data processing

We use the 1st Vision ERP integration to automatically transfer all necessary product and customer data between our merchandise management system and online shop via this interface at certain intervals.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 para. 1 S.1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
Information on possibilities of objection and removal compared to 1st Vision can be found at:
https://www.1st-vision.de/impressum/datenschutz/

16. Integration of plugins via external service providers

1. Description and scope of data processing

We integrate certain plugins on our website via external service providers in the form of content delivery networks. When you access our website, a connection is established to the servers of the providers used by us to retrieve content and store it in the cache of the user's browser. This allows personal data to be stored and evaluated in server log files, in particular device and browser information (e.g. IP address and operating system). We use the following services:

o    Google Hosted Libraries by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

2. Purpose of data processing

The use of the functions of these services serves the delivery and acceleration of online applications and content.

3. Legal basis for data processing

This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a justified interest in the technically correct presentation and optimization of the website.

4. Duration of storage

Your personal information will be retained for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law.

5. Objection and removal

You can find information on objection and removal options regarding Google at: https://policies.google.com/privacy?hl=dede/privacypolicy/

Google has also signed and certified the privacy shield agreement between the European Union and the United States. By doing so, Google is committed to complying with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

This privacy policy has been created with the assistance of DataGuard.